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The Digital Roadshow

Updated: Apr 7, 2022

The Film Industry is Changing




Over the past few decades digital technology has transformed the lives of people all over the world. Social media platforms, for example, have become an integral part of everyone’s lives, serving humanity in many aspects of our social lives, in education and in business interactions.


Sometimes we might feel that we have reached the very pinnacle of technological progress. But the digital age hasn't entirely caught up with the film industry. However, video streaming platforms have made huge advances in reaching their target audiences, directly and conveniently.


Digital technology has developed so fast that we can now instantly send large video files from one place to another, anywhere in the world and to as many recipients as we want. Just as we can share documents and images, we can now send high-definition videos over the internet, quickly and cheaply.


We believe that there was one missing element that prevented the film industry from taking full advantage of digital technology. Now it is here and it is called Blockchain. This technology is unfamiliar to many people but it is truly a hugely beneficial and groundbreaking development the like of which the world rarely sees. Although still in its relative infancy, it is set to transform a great many aspects of our lives. And that includes the film industry.


Using blockchain as a means of interaction, the intermediation of the film industry's trade can be set to automatically self-execute. Via the smart contracts, just as we can send video files securely and safely from one person to another, we can also send the denominated digital values instantly, cheaply and securely from one person to another. These digital values are often called digital currencies, coins, tokens, cryptocurrencies and NFTs.


Over a century ago, the Roadshow was profitable for film producers as they were able to trade directly with venues. Now, ambitious entrepreneurs are building the tools and the means by which filmmakers will once again bypass the need for the middleman.


These new digital ways of doing business in film will be highly profitable to both filmmakers and content providers. We can justifiably call these tools, digital highways and interactions, ‘The Digital Roadshow’.




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